Inside The Preserve at Fields Frisco: Meet the Custom Builders Creating the Area’s Most Exclusive Homes
If you’ve been following the development of Fields in Frisco, then you know The Preserve is the section everyone is superrrrrr curious about. With Brookside North & South starting in the high 600s, ranging all the way to 2.5 million, it’s no surprise we’re dying to know what’s hiding behind the gated section with a 3.5 Million entry price.
And inside The Preserve?
You get a curated group of DFW’s most respected luxury builders—the kind of teams known for craftsmanship, architectural detail, and homes that feel thoughtful from the moment you walk in.
This is your quick, buyer-friendly guide to who’s building here, what they’re known for, and why The Preserve is already becoming Frisco’s most exclusive community yet.
What Makes The Preserve Different?
If you’re new to Fields, here’s the 15-second summary:
The Preserve is the high-end, low-density section that anchors the northern side of the master-planned community. You’ll find:
Larger lots
Higher architectural standards
More custom options
Peaceful, tree-lined streets
Direct access to Fields’ parks, trails, and the upcoming luxury hotel
A more private, tucked-away feel compared to the denser sections of Fields
This is where you go when you want to plant roots, not just buy a house.
Meet the Custom Builders in The Preserve
Below are the builders shaping this section—and exactly what you can expect from each.
Shaddock Custom Homes
Shaddock is one of those names that longtime DFW buyers already trust. They’re known for smart floor plans, elegant kitchens, and craftsmanship that feels a step above your typical production builder.
What to expect in The Preserve:
Transitional elevations with clean lines and timeless curb appeal
Large kitchens with oversized islands
Great use of natural light
Spacious, functional layouts (no weird corners or “Where does this even go?” rooms)
High-end trim work, molding, and architectural detail
Price range: High $2M+ depending on plan, lot, and finish level.
Best for: Buyers who love a warm-luxury aesthetic and want a home that feels elevated but still livable.
Coats Homes
If you’ve ever toured a home in Devonshire or the Park Cities and said, “Okay… this is gorgeous,” chances are it was Coats.
They bring architectural structure, intentional design, and a level of finish that feels artful without being stuffy.
What to expect in Fields:
Modern and modern-transitional elevations
High ceilings, dramatic windows, and strong architectural lines
Custom cabinetry, luxury materials, and curated finish selections
Thoughtful layouts, especially for entertainers and larger families
Price range: Mid $3M+ depending on lot and level of customization.
Best for: Buyers relocating from central Dallas who want Park Cities quality without Park Cities density.
Sharif & Munir Custom Homes
This is legacy Dallas luxury at its finest. Sharif & Munir is known for building statement homes—beautiful, substantial, and architecturally timeless.
What they bring to The Preserve:
Classic European, modern Mediterranean, and luxury transitional elevations
Rich materials and high-touch craftsmanship
Imported stone, detailed trim work, and custom millwork
Bespoke floor plans tailored to the buyer
Some of the largest homesites within the section
Price range: $4M+
Best for: Buyers who want prestige, presence, and a “forever home” built at a true custom level.
Alford Homes
Alford is known across North Dallas for their craftsmanship, architectural polish, and heavy attention to detail. They’ve built in West Plano, Preston Hollow, and other high-end pockets—and now they’re bringing that same energy to The Preserve.
What to expect:
True custom builds from the ground up
Thoughtful architectural detail and strong curb appeal
Large, open-concept kitchens that feel both classic and modern
High-end finishes with an emphasis on natural materials
Extremely personalized client process
Price range: ~$4M+
Best for: Buyers who want a clean, traditional-transitional luxury home with elevated detailing and a high-touch design process.
Bella Custom Homes
Bella has a reputation for bold, grand architecture—homes that feel stately, substantial, and unapologetically luxurious. Think luxury estates built with precision, symmetry, and detail.
What to expect:
European-inspired elevations
Impressive entryways, sweeping staircases, and symmetry-led exteriors
Custom millwork and rich finishes
High ceilings and dramatic architectural touches
True estate-level designs
Price range: High $3M–$5M+
Best for: Buyers who want a statement home with timeless luxury and presence.
Faulkner Perrin Custom Homes
Faulkner Perrin builds high-design, architecturally sophisticated homes—modern, elevated, and rich in detail. They’re known for collaborations with top designers, clean lines, and interiors that feel curated.
What to expect:
Modern and luxury transitional exteriors
Clean, warm, California-meets-Texas design influence
High-end windows, natural materials, and indoor-outdoor flow
Extremely crafted interiors that feel custom from corner to corner
Price range: ~$4M+
Best for: Buyers attracted to modern softness—think curated, organic luxury with an emphasis on design.
How to Get Started If You’re Thinking About Building or Buying Custom
If The Preserve is on your radar—or if you’re just starting to explore the idea of building custom—here’s the simplest way to get started without feeling overwhelmed:
1. Get clear on your budget range.
Custom builders offer a wide range of options, but your overall investment (home + lot + finishes) determines which builders fit best.
You don’t need exact numbers yet—just a range.
2. Identify your architectural style.
Are you drawn to:
Modern transitional
Soft contemporary
European-inspired
Clean, classic luxury
Modern Mediterranean
Each builder has a distinct look and process, so style helps narrow the list fast.
3. Decide how much customization you want.
Some builders allow full ground-up custom plans.
Others offer curated architecture with semi-custom interiors.
Knowing which route you prefer keeps the process smooth.
4. Review available lots early.
In The Preserve, lots move quietly and quickly.
Your lot size, shape, and orientation will directly impact your floor plan options and overall cost.
5. Tour a few models or completed homes.
This is where things really click—seeing craftsmanship in person makes the decision much easier.
6. Work with an agent who knows the builders.
Each builder has different processes, timelines, standards, and negotiation flexibility.
A knowledgeable agent helps you compare apples to apples and protects you through contract, design, and construction.
Looking at The Preserve? Want Floor Plans, Pricing, or Lot Availability?
I can send you:
Current lot maps
Builder-by-builder comparisons
Budget planning guidance
Floor plan options
And a clear next-step plan based on your timeline